Justin Bieber’s The Key Fragrance Commercial Teases ‘Heartbreaker’ Single

Good news, Beliebers — Justin Bieber’s new single is almost here. The 19-year-old pop star has been teasing his next song, “Heartbreaker,” for more than a month, finally giving fans a first listen this week in the form of a commercial.

Bieber first announced that his next single would be called “Heartbreaker” in early June, posting the cover artwork for the track on his Instagram account. The next week, the Biebs teased his fans by claiming the song was available if they could find it, writing, “‘Heartbreaker’ is on the Internet somewhere find it.”

Bieber has been teasing the song on a weekly basis ever since, telling fans it will be out “soon” and “it’s gonna happen suddenly.”

The first snippet of the single was made available with Bieber’s new commercial for his fragrance The Key. The ad spot, shown above, features very little of Bieber, focusing on a woman in bed in a swanky hotel room. Bieber makes a quick appearance as he looks over his shoulder in the hallway of the hotel.

“The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams,” Bieber said of the fragrance in an interview with People.Bieber is hard at work on his fourth studio album. Expected to be introduced with “Heartbreaker” as the lead single, the album is being hyped as the teen’s “music journals.” “I’ll just tell you that we’re gonna release music it in a very, very different way with him,” Bieber’s manager Scooter Braun told MTV News. “People and fans should be very excited for the end of this year because he’s just written so many songs on the road.”


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